Established Web site
So, what kind of results are you getting out there in the worldwide web?
Do you have tracking software? What type of a visit does it track? Do you have a site map?
Is the site spiderable?
How are your keywords?
What are you linked to? What's linked to you?
How good is your content?
Are you using an e-commerce program? Is that spiderable? Does it have comparison features?
What do you want improved?
Do you want to do the improvement or do you want it done with your direction?